Have you ever watched a video review before making a major purchase? If you’re like me, chances are you searched for that video through Google. Most people turn to Google to learn more about their interests. In fact, Video searches for “which [product] should I buy” doubled in 2018 (Google) When searching for videos on a topic, people often click on the “videos” tab to see relevant content. Typically, these videos are hosted on YouTube, which is convenient for viewers. They find what they need and proceed to watch the video without a second thought...
However, from a business perspective, this process presents a significant missed opportunity. When someone watches a video on YouTube, businesses often have little to no information about who these viewers are. Imagine having 100,000 views on your video but no data on who these viewers are, where they came from, or what else they might be interested in. This is a substantial amount of potentially valuable traffic and customer engagement that businesses are missing out on by directing users to YouTube rather than their own websites.
The issue becomes even more critical when considering the impact on website traffic. When someone searches for information in your industry and finds your video on YouTube, they are likely to stay on YouTube rather than visiting your website. Consequently, businesses lose out on the chance to drive these viewers to their websites, where they can be further engaged and converted into customers.
Ideally, when someone searches for information related to your business, your website should appear at the top of the search results, not a YouTube link.
What is video SEO and why should you even care? According to Vidco, videos are 50 times more likely to rank high on Google’s search results than just plain text. So why is every company in the world not optimizing video SEO? The short answer is that it’s extremely difficult and time consuming, requiring technical knowledge and taking up to 50 minutes per video.
This is where Zeacon comes into play. Zeacon has developed a solution to this problem with its advanced video embed technology, enhanced by auto- SEO capabilities. The best YouTube alternative for embedding a video on your website.
Zeacon’s video embed technology is designed to improve your website's SEO, driving traffic directly to your site instead of YouTube and boosting your Google ranking Here’s how you can leverage Zeacon to enhance your video strategy:
By using Zeacon’s video embed technology, you can gain several benefits that traditional video hosting platforms like YouTube cannot offer:
In today’s digital landscape, video content is a powerful tool for engaging audiences and driving website traffic. However, relying on platforms like YouTube for embedding videos can limit your ability to fully leverage this medium. By using Zeacon’s advanced video embed technology, businesses can take control of their video content, improve SEO rankings, and gain valuable insights into their audience.
Sign up for Zeacon today, upload your videos, and start transforming your video strategy. With Zeacon, you can ensure that your videos work for you, driving traffic and conversions without lifting a finger.
