+23% conversion rate on product pages
Wild Society Nutrition turns athlete videos into sales
+23%
34%
+9%
1.4 min
About Wild Society Nutrition
Wild Society Nutrition makes clean, grass-fed sports nutrition, from whey and collagen to clear whey drinks and beef liver capsules. Co-founded by former UFC champion TJ Dillashaw, the brand is third-party tested through Informed Sport and sells online and in stores like GNC, Whole Foods, The Vitamin Shoppe and Sprouts.
Challenge
Supplement shoppers are skeptical, and for good reason. Before they buy, they want to know how a product tastes, how it mixes, what is actually in it and whether it fits their goals. Wild Society had the answers on camera, from athlete stories and founder videos to mixing demos, but most of that content lived on social media. Shoppers on the website were left reading labels and comparing prices, which is a hard place to win as a premium brand.
Solution
Wild Society added Zeacon to its Shopify store and connected the videos it already had. Zeacon's AI matches each visitor with the most relevant video for the page they are on: a taste and mixing demo on a protein page, an athlete's routine for a shopper browsing performance products, or the testing story for someone checking ingredients. Every video is shoppable, so a visitor can go from watching to adding to cart without leaving the page.
We had great athlete and founder videos sitting on social doing nothing for the store. Zeacon put them on the right product pages, and conversion went up 23%.
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Wild Society Nutrition
Results
+23% conversion rate on product pages with video, measured in an A/B test
+9% average order value
34% of visitors engaged with a video
1.4 min average watch time per session
Athlete and founder videos now working on the website, not just on social
Impact on the brand
Wild Society's promise is radical transparency. Video lets shoppers see that for themselves: the athletes who use the products, the testing behind them and how they fit into a real routine. The website now tells the same story as the brand's social channels, to every visitor, on every page.
Looking ahead
With Zeacon's Analytics Agent showing which videos move each product, Wild Society can plan new content around what actually sells and test it on the site before rolling it out more widely.
