Whether on television, online, or in-person, sports are by far the most popular video programming. In recent years, major athletic events such as the Super Bowl, the Olympic Games, March Madness, and others have witnessed continuous increases in internet viewing. This trend is not limited to the big sports leagues. Universities, colleges, high schools, and amateur athletic leagues are all participating.
Sport organizations and networks are looking for new ways to engage their followers in the present era of streaming platforms. The growing accessibility of professional streaming services has made live sports streaming a thriving industry. Large sports organizations continue to benefit from services like Zeacon Live Studio and others. With that information in mind, let's look at our top five suggestions for generating a successful live stream of sporting events.
Selecting your core Gear
Gear selection is very important in the world of filming sports! The result and the success of a livestream are extremely dependent on the equipment. This boils down to a few basics: the camera and the choice of accessories that come with it.
There are many different types of cameras on the market, each with its own set of benefits and drawbacks. A mirrorless Sony Alpha S7, for example, would provide a higher-quality image than your phone or the webcam on your laptop. This also depends on the type of footage you want to record; for example, in sports, you will need a camera with a large frame rate to catch fast-moving players.
We also recommend getting a quality microphone to pair with your camera set-up to better immerse your audience in the game and/or with the on-going commentary. When it comes to audio recording, you can't go wrong with any of the alternatives. As a starting point, we propose using your phone as a basic alternative.
Lenses vary by sport. For example, in sports like football and soccer, we recommend using a zoom lens that can focus through yards of grass from a fixed point. Sports like dancing and tennis, on the other hand, do not take much more than a wide lens watching from the middle of the playing area to catch all of the action.
Test out shooting with the video equipment you have, filming a subject playing the sport. Is the video shaky? In this scenario, we recommend investing in a good gimbal to reduce sway and make it easier to focus on the players while moving. Gimbals come in a variety of styles, some of which are manual and others that are mechanically propelled using counterweights. Either works, but they all have different learning curves.
Monetize your stream
Allowing your stream to be monetized through the use of Pay-per-view, advertisements, and or ticketing would put more money into your pockets, or fundraise for your team.
Pay-per-view should be implemented for demand-based results. For instance, a game with a few hundred spectators may bring in thousands of dollars if it is priced appropriately. If you can broadcast an event with a bigger demand, your revenue will be even higher.
For advertisements, we recommend this option for events with high attendance. This type of monetization, although it is the most common, does not guarantee much profit. Niche firms may pay a premium to access your audience if they are highly particular, even if the numbers are tiny.
True fans may buy tickets in quantity for an entire season, tournament, or team via the subscription approach. Fans will be able to save money on tickets while giving you a higher purchase price up front.
Promoting the stream
Promoting a live sports broadcast is no different from promoting any other live streaming event. In an ideal world, you'd attract a passionate audience who would spread the word on their own. This entails enlisting the assistance of your most ardent supporters in spreading the word. Broadcasters should start promoting their shows far in advance. Viewers should be aware of the event as far ahead of time as possible.
To get the word out, use newsletter articles, print publications, websites, and social media platforms. Consider sending personal invites to prominent people in your field and sending press releases to interested media sources.
Furthermore, when you begin your broadcast, we recommend that you select a platform that allows API connection through many social media channels, as each platform has potential viewers.
Maintain a good connection
Maintain a steady wireless or wired connection to the internet. It is advised that you use a 1 gigabit internet connection to maintain your output stream at a reasonable quality.
These techniques will bring your livestream game to a professional level, regardless of how much professional experience you have. Zeacon Live Studio helps with all of this.
Zeacon Live Studio is a solution that lets you take control of your broadcast while linking your viewers to a genuine experience. Zeacon Live Studios' ability to switch between various outputs allows your broadcast to cut across pictures and audio in real-time from a single place. Furthermore, the platform enables the monetization of streams, which can be done with our unique drag-and-drop functionality. Sport streaming continues to soar through the platform as it orients your business to be front and center.
Book a demo with firstname.lastname@example.org to see more information on how you can bring your business into the sports streaming industry
About the author:
Christian Ambion is a University of Washington graduate with a Bachelor’s in Media and Communications Studies. He was a Social Media Manager for various organizations including the Filipino American Student Association of UW Bothell, Drip Tea Seattle, and currently is a marketing intern at Zeacon. Christian also manages his own Photography business delivering headshot portraits, landscape, and video shoots.