I am an 80’s kid who lived through a phase of weird music including techno, hip-hop, and Britpop. Although I enjoyed listening to those types of songs back then, I cannot imagine relistening to them with all the distortion and noise broadcasted through analogue radio.
We have come a long way since then. Livestreaming platforms have changed the game. It's not just about listening and watching. It’s about real live unscripted interactions. Livestreaming has emerged as the next best thing to happen in technology.
To take a look at how livestreaming has changed our lives, here are 15 fun facts about Live-Streaming:
- The world's first live stream is thought to have occurred on June 24, 1993. A band called Severe Tire Damage, made up of engineers and computer scientists from XEROX PARC, DEC Systems, and Apple were playing at XEROX PARC’s headquarters in Palo Alto. They were livestreamed by engineers in another room who decided to try out their newfangled technology. This was done over a network called Mbone (Multicast backbone) and was watched as far away as Australia.
- On November 18, 1994, The Rolling Stones announced their performance was going to be the first live internet broadcast concert not realizing that the much smaller, little-known Severe Tire Damage had already performed via the internet the year prior. To jab back at the rockstars, Severe Tire damage gave a surprise performance as a warmup band on the very platform The Rolling Stones were about to perform on, half an hour before the Stone’s Concert.
- Live streaming remained a private endeavor until 1995 when RealNetworks, a company founded by Ex-Microsoft executive Rob Glaser developed RealPlayer, one of the first media players capable of live streaming.
(Those of us who have used this really fall under the older generation bracket)
- On September 5, 1995, the Seattle Mariners played the New York Yankees. Thanks to RealPlayer, this was the first professional sporting event live streamed on the internet. Due to limitations, only the audio could be captured, and the broadcast only reached a few hundred people. In 1997, they launched the RealVideo, being the first to commercialize Live Video Streaming.
- ‘Livestream’, the first major video live streaming platform, premiered in 2007.
- YouTube in 2008, as the technology began rise to mainstream stardom.
- Two early and notable live streams that YouTube hosted were of a U2 concert in 2009 and a Q&A session with Barack Obama in 2010. YouTube did not play a production role in these streams.
- In 2011, YouTube officially introduced live streaming to its website. While this enabled any YouTube user to watch live streams, only select users were allowed to host their own live stream.
- On October 14, 2012, Red Bull collaborated with YouTube to stream Felix Baumgartner’s 128,000-foot space jump live on YouTube. Over 8 million people tuned into the event, making it the most-watched live stream in history.
- In 2011,The Royal Wedding between Prince William and Kate Middleton was watched by 2 million people on Livestream and 3 million on Akamai.
- In October 2013, A Twitch user formerly known as Justin.tv hit 45 million viewers per month. This pushed Twitch to become the largest gaming video site the following month.
- Twitter was the first major social media platform to hop on board the live stream train when it acquired the application Periscope in 2015. Periscope was launched that year as a live stream-specific social media platform where users could stream anything they wanted to their followers, or anyone else who wished to watch. Four months after Periscope launched, it had 10 million registered accounts.
- In 2016, both Facebook and Instagram introduced live streaming to their platforms. Facebook technically launched live streaming the previous year, but like YouTube, had it restricted to privileged users. By 2018, 3.5 billion live streams had aired on Facebook. (Source. )
- BMW aired a launch campaign for their al-new M2 on Periscope. 5,000 people watched in the first 10 minutes — the campaign accumulated 48,000 social engagements and 16.6 million impressions.
- Viya, a live streamer on the Taobao platform in China, earned around $49.7 million in just one day of streaming in October, 2019. She worked with more than 8,000 brands including P&G and Philips to promote their products.
Live streaming became popular in the early to mid-2010s as it fulfills the two desires that everyone has: to capture and broadcast reality as it is and to consume reality however you like.
Although it debuted in 1993 and maintained a cult following throughout the 90s and 2000s, live streaming did not achieve mainstream popularity until video sharing platforms and social media adopted the technology in the early to mid-2010s. This means Live Steaming is currently in its largest growth phase.
Simply having uploaded video and a social media presence isn't going to keep today’s audience engaged forever. Live streaming represents an exciting opportunity to connect directly with target audiences and drive new revenue streams. Video in all forms became critical as businesses and individuals from all types of industries compete to connect with their audiences and customers in order to survive.
Here at Zeacon, we have developed a patent-pending live streaming technology designed to create an ad-free and distraction-free environment for you to connect directly with your audience. With amazing drag-and-drop features, simple widgets, and interactive features, Zeacon’s Live Studio’s web application-based software gives you the tools to intelligently connect with your community.
About the Author:
Mitra Umamaheshwaran is Digital Marketer, writer, and painter. An ex-banker from India, she resides in Seattle with her husband, two young children, and two dogs. She is an alumnus of the University of Mumbai, National Insurance Academy, and UC Berkeley, she holds an MBA and considers herself a lifelong student.